Friday, October 22, 2010

Confessions, and then some

For a very long time I have wanted to launch a business. I have hundreds of ideas swirling in my head (not all of them good, mind you) and a huge desire to go out and be my own boss. Circumstances didn't allow for it until now. But more than that, I was in my own way.

I have big ideas. I have big vision. And that actually can really hinder the process when it is unrealistic to start big. It was so hard for me to imagine starting small. It never felt right. I never thought I would be satisfied to have only a piece of the vision realized, not always as perfect as I imagined.

Motherhood has taught me to let go of perfectionism. Mostly to keep my sanity (and that of my family's) but also because I don't want my daughters to grow up feeling that they aren't perfect enough for me. I grew up with a mother that is a perfectionist. And in many ways it was good because some of my strong qualities come from her- attention to detail, a desire to do something well, high expectations of myself. But what I have learned is that perfectionism is exhausting, pointless (because nothing will ever be perfect), and takes our focus away from the present.

When I worked for Starbucks, we talked about "one cup at a time". The idea was that there is purpose in focusing on serving one single cup of coffee and doing it well. That has really stuck with me and I like thinking about that when I sell one tasty marshmallow at the Baker's Market. My very first sale at my last market date was to a very nice couple. They said part of the reason they were buying from me is that I was the first person to speak to them. I was simply present.

My intention with my children and now with my new "baby", Kimberley's Kitchen, is to be present, accept what is right in front of me, and accept myself exactly as I am in this moment. It isn't easy. Believe me. But the pursuit of being present instead of perfect has allowed me to accept the small vision, the little successes. And it makes me a better businesswoman because I am genuinely thrilled to fill a small order that hopefully will bring some joy and delight to a family. One marshmallow at a time.

Wednesday, October 20, 2010

New Product- Aunty John's Cheesy Shortbread


A family favorite with a great story. This buttery cheddar shortbread is a holiday favorite for entertaining or enjoying all on your own.

Now available for order- $9 for two dozen or $16 for four dozen.

The story behind the shortbread.
My Great Aunt was Kathleen Wilkinson. From the time that she was a little girl she was called John. And she kept that name and we all called her Aunty John. For as long as I can remember, she baked these yummy shortbreads for Christmas and gave them to friends and family, always wrapped up and packaged in little bowls. Every Christmas, we looked forward to Aunty John's Cheesy Shortbread. As soon as I was old enough to bake on my own, I asked my Dad for the recipe and started making them. Now I bake them every Christmas. I promise that you will love them and they will become a family favorite for you too.


Monday, October 18, 2010

Thanks Friends!

Thanks to all my friends for visiting my site! I am working on my Holiday menu and would love to hear from you. Please comment or email me suggestions for sweet treats that you would like to see for the holidays. For every suggestion that I make and sell, I will send you a complimentary package of the goodies!

kimberleyskitchen@live.ca

thanks!

Monday, October 11, 2010

Thanks for visiting the Baker's Market

I had a great time at the Baker's Market on Saturday, October 9th. I think the attendance was good, especially considering the weather. It was nice to meet so many foodies and lovers of all things baked. Thanks to the customers that purchased from Kimberley's Kitchen. I hope that you are all enjoying your goodies. If you have any feedback or requests, please send me an email at kimberleyskitchen@live.ca-  I would love to hear from you.

See you all again on November 27th!

Cheers,
Kimberley

Sunday, October 3, 2010

Confessions of a Confectionista

Food is my religion. I am not trying to be funny. I am more passionate about food, and have stronger beliefs about food, than anything else. Of course, I grew up "Christian". My parents didn't take me to church but when I was about 8 years old I asked if I could go to Sunday School (maybe the only kid ever to ask to go to Sunday School!). I wanted to go to the Baptist Church because I liked the music. I quite enjoyed going to church, actually. Even at that age I had pretty strong ideas about religion and really enjoyed learning about the Bible. (I had already decided that the 7 days it took God to create the world was a metaphor for a longer span of time and that somewhere in there was the Big Bang) When I was in high school and had many Jewish friends, I enjoyed learning about Judaism and one friend even taught me a little Hebrew (I can still count to ten and sing a preschool song). I have always enjoyed learning about religions. But I definitely don't practice organized religion. I celebrate the Christian holidays like many people, a tree, an Easter egg. But in the last few years, my beliefs about food have become my religion.

When I was in my early twenties I was diagnosed with a chronic pain condition. I started to read a lot about holistic health and I bought Dr. Andrew Weil's first book. That is when I started eating organic, taking supplements like selenium and being more conscious of what "went in". I have been following many of Michael Pollan's Food Rules for years. I have had many people make negative comments to me about this in the past, before it was cool. And now that I feed my children this way, my beliefs are stronger and more important to me.

I believe in knowing what is in my food, where it comes from, who owns the company that grows it/makes it, and what kind of footprint it has. My priorities are health, environmental and social impact. I believe that food and sleep have a significant impact on childrens' development and on our long term health and ability to stave off major diseases. I believe that the medical community is realizing that food has more to do with cancer and other diseases than we ever thought possible.

To start a food business seems natural for someone with such passion, but why a candy and cookie business? To start, baking is my true love. And I bake almost every day for my family- bread, quick breads, muffins, all sorts of things that are made with very healthy, organic ingredients. But I also like to bake treats. We all enjoy treats from time to time. And we should. I want to know exactly what my kids are eating when they have a treat. I want to offer people treats that they can enjoy and know exactly what is in them. Sure, some of my treats have some refined ingredients. But some of them are wholesome, good for you baked goods that make having a treat guilt-free. I believe in moderation. A little chocolate or a marshmallow or two, isn't so bad. In fact, if you really enjoy it then I think it's a good thing.

Food is to be enjoyed, loved, savoured- and I believe you can only do this if you know what you are eating. I try not to preach my beliefs about food. I will share what I believe and you decide. But know that I really care about what I am making and selling. Amen.